Tuesday, August 29, 2006

Skybus and Stewart

We told you months ago that Skybus was interested in Stewart.

The runway is long enough, but the deomgraphic is not strong...at least not yet. In our opinion it will be about 10 years before Stewart will be worthy of Skybus' serious consideration.

8 Comments:

At 8:01 AM, Anonymous Anonymous said...

Stewart has a unique position. They may be more worthy than you think.

 
At 9:07 AM, Blogger Emerging Airlines said...

We have spent considerable time studying Stewart as a focus city for a Ryanair/Easyjet style LCC. It is not that it is unworthy on an absolute basis. It is, however, unworthy on a relative basis.

The problem is the near absolute reliance on Westchester's population migrating 50+ miles north. Of course WN has no problem bringing in pax from 100+ miles away. But this target audience is not particularly price sensitive, is more likely to care about product quality than the average US population sample, has two to three other viable airport choices and a new airline would have zero brand recognition. It is not that Stewart is not viable, there are simply better choices with population bases that would consider the airport as the 1st choice...not 2nd or 3rd.

 
At 10:07 AM, Anonymous Anonymous said...

"there are simply better choices with population bases that would consider the airport as the 1st choice...not 2nd or 3rd."

what would these be??

 
At 10:17 AM, Anonymous Tucano Bandeirante said...

I'd be curious to hear that answer too. You gotta give Stewart credit - they continue to try and pedal that new-service bike as hard as they can.

It's also being bandied about as the 4th reliever airport for the New York City region, although I think that's a bit of a stretch...

 
At 10:40 AM, Blogger Emerging Airlines said...

Close in demo <20 very weak. As poor or worse than any pure spoke market.

20-30 mile demo strong. 30-50 very strong (but almost any airport demo is strong beyond 30 miles if it is anywhere near a big city). Prob is that 20+ demo not at all discrete. HPN/LGA will interfere. Competing airports have better close in demo, same 30 demo + discrete. This brings Stew down to between the 8th and 12th best US east opportunity. That's good, but it's clearly in the 2nd or third tier in eastern US.

 
At 4:31 PM, Anonymous Anonymous said...

what about TTN?

 
At 5:10 PM, Anonymous Anonymous said...

I personally don't think there is much need for airline service in Trenton. Although it may serve a commuter airline well, I belive the industry is beginning to shy away from that mentality.

I used to use SWF in the past, a great relief from the New York airports (Except HPN) Free parking (in it's day) along with the easy in, easy out made it a great secondary airport. Well worth the extra $25!

Having jumpseated several times from SWF, I also think it could use a little more in the way of advertising, as the loads never were very impressive (thus guaranteeing me a seat!). Being from the tri-state area, I think I was one of only a handful who actually knew it existed as a commercial airport, and probably the only who flew from there.

Belleville, Il. has done some nice marketing, but the loads just aren't there.

Rockford seems to be among the up and coming, but I'll wait to see if UA adds another flight and/or Festival gets it show on the road.

ORH is now merely a GA airport, sad, but almost inevitable. Without and advertsing kick/funding, it will simply fade along with PSM.

I personally think a smaller, lesser known such as OXC in the middle of CT. would do wonders. A small GA airport, with little or no corporate activity, but the tax base and funding to provide commercial service. It would offer a nice relief from NY and KBDL, but is close enough to entice a few extra dollars out of would-be flyers!

I've rambled long enough!

 
At 5:11 PM, Anonymous Anonymous said...

I personally don't think there is much need for airline service in Trenton. Although it may serve a commuter airline well, I belive the industry is beginning to shy away from that mentality.

I used to use SWF in the past, a great relief from the New York airports (Except HPN) Free parking (in it's day) along with the easy in, easy out made it a great secondary airport. Well worth the extra $25!

Having jumpseated several times from SWF, I also think it could use a little more in the way of advertising, as the loads never were very impressive (thus guaranteeing me a seat!). Being from the tri-state area, I think I was one of only a handful who actually knew it existed as a commercial airport, and probably the only who flew from there.

Belleville, Il. has done some nice marketing, but the loads just aren't there.

Rockford seems to be among the up and coming, but I'll wait to see if UA adds another flight and/or Festival gets it show on the road.

ORH is now merely a GA airport, sad, but almost inevitable. Without and advertsing kick/funding, it will simply fade along with PSM.

I personally think a smaller, lesser known such as OXC in the middle of CT. would do wonders. A small GA airport, with little or no corporate activity, but the tax base and funding to provide commercial service. It would offer a nice relief from NY and KBDL, but is close enough to entice a few extra dollars out of would-be flyers!

I've rambled long enough!

 

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